The Dark Side of Networking

In 2012, Katherine Milkman, a professor at Wharton who studies judgment and decision-making, co-authored a study that sought to determine the role of race and gender in professional advancement. In order to do that, Milkman and her colleagues used 20 names that might be associated with a particular race or gender and assigned them to fictional prospective doctoral students.

September 13, 2017
-The Atlantic

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What Makes Online Content Viral? Research Shows It's Anger, Shock and Awe.

That's according to research by Jonah Berger and Katherine Milkman of the Wharton School. They won the 2017 William F. O'Dell Award, which honors the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, for their paper "What Makes Online Content Viral?"

August 5, 2017
-American Marketing Society

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The Cost-Effective Power Of Psychological Nudges

Spearheaded by UCLA’s Shlomo Benartzi, and including Beshears, Thaler, Sunstein, and the Wharton School’s Katherine Milkman, among others, the group settled on four areas of particular interest to nudge units in the United States and United Kingdom—retirement savings, college enrollment, public health interventions, and energy consumption. They then identified a single metric of success in each of the four areas and reviewed every paper that was focused on that success metric and that was published in a top academic journal in the last 15 years.

July 19, 2017

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Behavioral 'nudges' offer a cost-effective policy tool

"The changes in behavior produced by nudges tend be quite cost effective relative to those produced by traditional policy tools -- so there is a big opportunity to use nudging more widely in government in conjunction with traditional policy tools," says Professor Katherine L. Milkman of The Wharton School at the University of Pennsylvania, one of the authors of the new study.

June 8, 2017
-Science Daily

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Even Work-Life Balance Experts Are Awful at Balancing Work and Life

Recent surveys show that overworked Americans put work-life balance near the top of their wish lists — but if the experts can’t seem to manage it, how can the rest of us ever hope to? According to Milkman, at least part of the problem with work-life conflict is simply the overly optimistic way we humans tend to plan (or, worse, not plan) for the future.

March 28, 2017
-Science of Us

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Why Objects Can Be More Meaningful Gifts Than Experiences

“Studies show that even arbitrary, nonessential objects can become powerful cues for memory. Which goes to show it’s not just priceless family jewels or heirlooms that make for memory cues; they can be anything imbued with meaning. Earlier this year, psychologists Todd Rogers and Katherine Milkman published a paper demonstrating this neatly.”

December 23, 2016

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